Here’s What We’ll Create Together

In this strategy campaign, you’ll develop an event playbook that is customized to your brand, your message and your goal – taking your potential for a profitable event and connecting it to the future growth of your business. The step-by-step process will lead you through 15-years of event planning knowledge, event industry secrets and lessons learned —producing an event full of potential for, profits, excitement and a loyal tribe—that can be repeated again and again.

With the help of this detailed campaign, you’ll…

  • Follow Sherrie’s 8-Step Course to Creating your Event from Beginning to End — customized to your brand …

  • Uncover the “Hidden Marketing Tactics” that others have been doing with their own events successfully for years …

  • Prompt an Instant Desire in your industry that attracts your audience … (Especially now, as they are waiting for the opportunity to get back out there!)

  • Lean which Event Formula is right for you, and use that information to create a customized event specifically created to work with your message …

  • Butts in Seats! Understanding the strategy of Quality vs. Quantity …

  • Systematically structure your event for Maximum Profit From the Stage (producing the event without making it feel like a constant sales pitch) …

  • Budgeting the Real Costs associated with your event that may be holding you back from starting your first event …

How Much Profit Are You Losing Through Your Live Events?

For many, many years, people have been hosting profitable live events. They may even be in the same industry as you. Many of them may even have a smaller following than you. How is that possible?

Is there a secret to hosting a profitable event?

(Let’s be honest: almost NO ONE profits from their first event.)

Again, how much profit have you lost through your live events? It may be hard to say. If you’re like most marketers or business owners, you may know how many sales you made last month. You may even know if your profit is up or down right now.

But what you may not know is how much profit you COULD HAVE MADE if your event had been strategically planned before it even went live.

In the extended 12 Step Course to “Creating Maximum Profit for Your Event,” Sherrie Sokolowski, will share even more specifics such as …

  • Learning how a Small Event Can be Profitable (You don’t have to have hundreds of people on your first event to produce a profit.)

  • How it is possible to invest a little to gain a lot? Learn how this method helped Sherrie’s client cover his event investment!

  • Understanding the hidden costs in hosting a live event — by learning the Industry Secrets hotels don’t want you to know about!

  • We will discover together how you may be able to cover your event costs with Budget Saving Strategies that help you gain more profit.

Overview

In these strategy sessions, Sherrie will walk you through the steps of strategies that will help you LEARN how to begin planning your event. Sherrie will not only share key steps for event success but reveal her own industry secrets taught to her clients for their events. You will learn how following your Customized Strategic Event Playbook, ties the success of your event to the future growth for your business.

What You'll Learn

Step 1:

• Discovering Your “Why?” for Having an Event – The First Step

• Purposes With NO Purpose? – How To Avoid Losing Site of your End Game?

Step 2:

• First Time Event Formula – Learn Types, Scope, Duration…

• The Right Content is a Key to Your Success? – How Content, Marketing, Butts in Seats, and Profit are Connected?

Step 3:

• Learn My Logistical Secrets - How to Run Smooth, On-Time, Fun & Successful Events

• Does Location Matter? – And if so, Why?

Step 4:

• How Does AV Play Into the Success of Your Event?

• Learn Your True Responsibility as the Promoter/Host?

Step 5:

• Event Staff – Key Roles and How To Keep Costs at a Minimum

• The Positive Impact for a Smooth Registration Process

Step 6:

• Learn How to Structure Your Event for Maximum Profit

• Can you Really Build Your List Through Live Events?

Step 7:

• Butts in Seats! – The Strategy of Quality vs. Quantity

• Sherrie’s Proven Event Marketing Tactics – REVEALED!

Step 8:

• BUDGETING – What are the Real Costs Associated with Event?

• How do You Measure the Success of Your Event?

Step 9:

• Can a Small Event Be Profitable? – Learn How a Small Event May be Your Ideal First Event

• Is it Possible to Invest a Little to Gain a Lot? – How This Method Helped a Client Cover His Event Investment!

• High Ticket Sales from Stage – The Same System Sherrie Teaches her Clients

Step 10:

• Hidden Costs of Hosting a Live Event – Industry Secrets Revealed that Hotels Don’t Want You to Know!

• Benefits of Selling VIP Tickets – You May Be Surprised of How This Can Impact the Success of Your Event Experience and Profit

Step 11:

• Why a LIVE Event is Better than a Virtual Event? – It May NOT Be What You Think! (WE WILL ALSO DISCUSS HOW YOU CAN PROFIT FROM VIRTUAL EVENTS IN TODAY’S ENVIRONMENT).

• How Do the Right Speakers Impact the Success of Your Event? – Should You Invest in a Keynote or not?

• What IS Selling from the Back of The Room? – How It is NOT the Same as Selling from Stage?

Step 12:

• How Important is Sponsorship? – Knowing The Answer IS Half the Battle … The Other Half is “WHY?”

• How To Cover Event Costs? – 15-Years of Budget Saving Strategies Exposed!

FAQs

How do I access the Strategy Sessions? These are “Customized Strategy” sessions that you can schedule according to your immediate needs.

Once your deposit has been submitted for your “Start Up Call”, you will receive an email to schedule your initial consult with Sherrie right away, where you’ll learn what step-by-step course is right for you. You may even discover you are not ready to begin with this course, but instead take a different course of action.

Who is this program for? This is ideal for any marketer or entrepreneur who knows they want to host a successful and profitable event. Those that want to be READY and on the front lines, when the live event industry is back to normal!

(That’s just about every business owner who has a community to serve!)

More precisely, this program is crafted for…

• Entrepreneurs and/or startup owners planning for a product or service launch

• Business owners and companies who want to get straight to the point of ‘how can I gain the most ROI?’

• Those who want to learn the most effective event planning methods (that actually have worked for others)

• Potential Promoters looking to add additional marketing concepts to their growing business (or improve the marketing efforts they already have in place)

• And anyone who wants to “reconnect” with their clients and let them know you haven’t gone anywhere … sharing new information and resources for them!

Why did I create the “Custom Event Strategy Playbook” and why NOW? Because too many are losing out on profitable, successful and fun events. With the current live event industry situation … now is the perfect time to Strategize and Prepare for when the live event industry is open back up for business. I want businesses to make the most of their time by strategizing with me, an event industry expert and learn what steps you may have missed before that could take your event to the next level. Or, for those thinking of hosting their first event and now are even more apprehensive of hosting one … I DO NOT want you to miss out on opportunities others will be taking!

The “I don’t know what I don’t know” reason. Why is it working for them but not me, that so many businesses are thinking.

Business owners are creating successful events, growing their tribe, and even growing their businesses through live events. I want YOU to have that very same opportunity!

In other words, right now you’re missing out on potentially thousands (maybe millions) of dollars in lost revenue for your business. Not to mention, doesn’t your industry need to hear what you have to offer!? Well, that will continue to happen—until you finally put your fear of hosting your first successful live event behind you. Once the live event industry opens … people will be hungry to get back to networking and getting together with other like-minded people. Don’t sit back and take the “let’s wait and see” approach to being there for your industry. Take action now and learn how you can be on the front lines of being “That Business” where your industry goes to first to learn, grow and network again!

AND frankly, I am tired of standing by the side lines, only able to help a couple of dozen clients a year host successful live events. While we are all being told to put our live events on hold, I have created my Custom Event Strategy Playbook Program to help as many of you as possible. I know this industry needs to hear what I have to say and teach! Will you join me, take the leap and put your fear of hosting your first successful live event behind you and join me now?!